Jack Shedd and Merlin Mann are on to something. Blogging (aka “writing on the Web”) has become an Official Industry, and as such has for some people become a soulless search for links, traffic, and advertising dollars. My experience running Mac Law Students has shown me that the right kind of small numbers beat the wrong kind of big numbers every time. It’s better to stay small and focused than attempt to be all things to all people (and advertisers).
As Merlin puts it:
Want to build a great audience, composed of people you respect? Be picky about who you decide to overserve. Then do it with all the skill and enthusiasm you can muster.
It’s good advice for anyone writing on the Web.
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